Why female entrepreneurs need to develop a growth mindset
Open water training isn’t easy or fun.
When I think about putting on my swim suit and slipping into the freezing water at a diving centre or at a beach on the Welsh coast this winter, it would be easy to give up and stay at home with a hot drink and warm clothes. It would be easy to stay in that comfort zone.
Without hard training, though, I wouldn’t be able to achieve my ambition of swimming solo the English Channel next August and I wouldn’t be able to raise funds for the charity Mind. I wouldn’t be able to show, at first hand, what you can achieve when you have a growth mindset – something I’m hoping will inspire the next generation to become female entrepreneurs.
Stanford University psychologist Carol Dweck has spent decades researching the difference between fixed and growth mindsets. People with fixed mindsets believe that qualities like their intelligence and talents are fixed traits. Those with a growth mindset believe their talents can be developed through hard work and dedication – their natural talents are a starting point, not the end of the journey.
Many women have grown up being told their talents are fixed and limited. It can be a huge battle to believe in ourselves and shake off that idea – something which sabotages any female entrepreneur’s ability to start and run a successful business.
A growth mindset helped me to establish my business NSM Training & Consultancy over eight years ago.
We provide training, consultancy, publications and conferences for the education sector nationally in the UK and internationally.
Since then, I have written over ten books and countless articles, making NSM Training & Consultancy experts within our field. We’ve expanded quickly, and my greatest challenge has been finding expert trainers to deliver our services.
What qualities does a female entrepreneur need?
- Resilience – we all need the ability to cope with the large challenges establishing and running our own businesses will throw up. A growth mindset will build that resilience. When you take on new challenges, you will either succeed or learn. You will soon learn that you are capable of much, much more than you initially believed.
- Creative thinking – the ability to think outside of the ‘box’, to give ourselves an edge over the competition.
- A good cash flow – vital for the survival of any business.
What are my tips for would-be entrepreneurs?
I greatly admire the successful entrepreneur, motivational speaker, and author of the ‘Chicken Soup For The Soul’ series Jack Canfield. Here’s what I’ve learned from his work, and from my own experience:
- Believe in yourself and just do it.
- Set clear goals and re-visit them every single day.
- Get it done. Don’t over-think and delay it.
When it comes to our marketing, there are also some wise words from the motivational speaker Les Brown.
The best marketing begins with telling our own story. When people decide whether to do business with you, they ask three questions:
- Who are you?
- Can I trust you?
- Why should I bother?
If we can address all of those questions, we find ourselves streets ahead of the competition and building up a loyal client base. There is also another great benefit for female entrepreneurs in telling our story – inspiring the next generation of businesswomen.
Nicola S Morgan, an educational consultant and teacher, developed a reputation for excellence in dealing with the most difficult pupils. She now runs training courses for schools and parents and is a published author in the field.
Her company, NSM Training & Consultancy, provides expert training for headteachers, teachers, and school staff. Read more about the work here: https://www.nsmtc.co.uk/